Genting Bhd. which is a gaming and leisure group based in Malaysia is getting ready to make its maiden entry into the Internet betting world. It will do this with it’s the launch of a UK online poker and casino site.

The company already owns a UK casino chain Stanley Leisure, and will unveil the new CircusCasino.com site on Friday. Its entrance into the online betting space may be seen as a vote of confidence for the industry which is still recovering from the effects after Internet betting was effectively outlawed in the U.S. in September 2006.

The company was keen to use the new launch as a testing ground for future launches in Asia since the number of Asian nations are in the process of reviewing online gambling rules.

The new site will be launched at the Beach Club and the software will be provided by Playtech. Though there is a lot of competition out there in the online betting world, the group has the advantage that it can tap its own players who play at its real casinos.

Other betting sites like Party Gaming, Bwin and 888 are all struggling to compete with sites like Poker Stars as the latter accepts bets from U.S. players and therefore have bigger prizes on offer.

This entry was posted on Saturday, June 28th, 2008 at 5:42 pm and is filed under casino gambling, online casino news. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.